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Official Merchandise



SAFC SHOP - Official Sunderland Gifts

Our SAFC Shop was born when Sunderland AFC and Personalised Football Gifts partnered up to bring fans the latest in unique gifts. Personalised Football Gifts .co.uk is the UK's largest retailer of personalised football products and is based in Weardale - not too far from the Stadium of Light. Working together, we created this innovative SAFC Shop which stocks everything from personalised mugs for the ultimate fan cuppa, to hip flasks and business card holders.

SAFC Shop - top of the league!

While Sunderland fans were thriled to remain in the Premier League this year, loyalty for the club didn't wain. Throughout 2016, merchandise in our SAFC Shop continued to do well demonstrating that fans stayed proud and loyal to the Black Cats amidst relegation fears. While 2017 promises to be a year of hard work, changes and success for SAFC, we will continue to bring fans the latest in Sunderland Merchandise. 

World Class Performance from our SAFC Shop

The software that we have developed over the past years and which powers our website and SAFC shop, is the latest available across the world. Whilst Spanish clubs such as Barcelona have always lead the way in bringing fans the most innovative merchandise, we were determined to bring that level of advanced technology home to the North East. Following a trip to Barca, we were able to offer UK fans merchandise that is fully personalised and up-to-date, just like fans enjoy from Camp Nou. When you visit our SAFC Shop, know that years of work and dedication have gone into the technology behind it. SAFC work with us because they see that we are industry leaders and every effort goes into producing the best merchandise for Black Cats fans. It's great to work with a Wearside club too, because we are so close to the Stadium of Light and can see the Wear from our office window.

SAFC Shop Categories

Check out our top gift categories below:


Why Choose our SAFC Shop - Fantastic Customer Service

The customer service in our SAFC Shop is second to none and our staff are trained to help you at every step. We are sure you will love your Sunderland gift when it arrives but if there are any questions you have please give us a call or send us an email.

History of SAFC - Did you know....

In the October of 1879 a meeting was held by James Allen, a graduate from Glasgow University. The meeting contained only school teachers who formed 'Sunderland and Teachers' District Athletic Football Club.' After a year, non-teachers were allowed to join and the name was changed to Sunderland AFC. Since then they have won numerous titles and records and have created an aura of true togetherness between players and supporters.

Top Scoring Reviews

Sunderland Gifts Sunderland Gifts 4.7 out of 5 based on 24 ratings. 24 user reviews.